2028 Olympics: Brand Identity

The rebrand for the Atlanta 2028 Olympic Games showcases the city's transformation since it hosted the 1996 Olympics by blending heritage and innovation for a bold, contemporary identity. The rebrand captures Atlanta's rich cultural heritage, its status as a global sports and entertainment center, and its ongoing advancement in technology and sustainability.

With rebirth as its core theme, the logo combines a phoenix and a flame to symbolize resilience, unity, and Atlanta's legacy of progress and rebirth. The visual system represents the Olympic spirit of perseverance and excellence while staying true to the city's cultural identity.