That's Climatic

THAT’S CLIMATIC is a typographic exploration of what the future of type means to me. This poster pushes the boundaries of geometric typography, using a maximalist approach to emphasize its impact and front-line role in the evolution of type design.

Adding a layer of innovation, the poster integrates an AR experience—when scanned, the MAX bursts beyond the physical frame, amplifying the idea of boldness and maximalism. This interaction transforms the static poster into an evolving typographic statement, blurring the line between print and digital.